Creative exploratory for Starkist Tuna in a pouch, positioning it as THE 100 calorie option for lunch or on-the-go, targeting busy, working women. Print, POS and Digital executions were produced.
Logos created for Crayola, Pepperidge Farm, McCormick, DelMonte, Dannon, Heinz, Brunswick, Reckitt-Benckiser among others.
In support of the relaunch of the Maille Brand in the states, a unique approach was needed to stand out in the category. My team positioned the Brand as unexpected and daring, delivering a sensual taste experience to consumers. It worked, as the overall category was flat, Maille sales increased +10%. Print, Digital and Experiential materials were created, and currently the campaign is in it's third year of execution.
Campaign for Boursin Cheese highlighting luscious food photography combined with our illustrated hostess "Sheila", who is prepared to make any occasion special. Series of Print, POS and Web support ran successfully for 3+ years.
Series of Print concepts for an Eight o'Clock Coffee line extension. The unique characteristic in this new form, called "Brew Cups", was the mesh element of the capsule allowing the consumer to experience the aroma of the coffee even before brewing it.
A series of concept exploratories and executions for Tyson. Each integrated program engaged consumers via Print, POS, Out-of-Home and On-Line.
For Pepperidge Farm, Print and POS have been executed for several years, consistently reinforcing the quality, integrity and authentic image the Brand stands for.
For French's mustard, a series of Consumer Print Ad concepts were created connecting consumers emotionally with the Brand. For Frank's RedHot, a series of Trade Ads were created to increase awareness for front-of-house while reinforcing the edginess of the Brand.
Print and Promotional Print campaigns for all Detergent. Associating with the "PEANUTS" franchise created relevance and reinforced the "all" family positioning of the Brand.
For Good Earth Tea, a small Brand with a very loyal following, we created POS materials focusing on the breadth of it's varieties. The Brand was relaunched with New Packaging, and we utilized the natural elements featured on the packaging to refresh and reskin the website.
Campbell's "Stamp Out Hunger" program, is an annual event with a large in-store presence. We created a variety of POS and Print materials in a variety of shapes and sizes.
The entire line of Imagine Soups was relaunched featuring new Brand Identity and Package Design, creating a strong billboard effect on shelf. The photography reinforces the artisanal nature of the Brand. Print and POS materials were created in support. For Terra Chips, we created a line of Promotional / Seasonal Packaging, unique for the Brand, supported by Print, POS and a Microsite.
Each season, a series of Posters and DM materials are produced for Learning Care Group's, franchised early childhood learning centers, Tutor-Time, La Petite Academy, Childtime and The Children's Courtyard.
Print executions for Just Born Brands. For Peeps, we featured a new form of the product delivered in a chocolate shell. As a sponsor of the Number 12 Car for the Fitz-Bradshaw Racing Team, the Hot Tamales Brand was supported in Trade Print, and Mike and Ike was introduced to the UK market via Trade Ads in several confectionery magazines.
Creating a sketch / "AD rough" is an expressive way to convey a concept, time efficiently. These Print and POS examples were for Kellogg's, Smucker's, Unilever, Pepperidge Farm, Hain Celestial, M&M Mars, Reckitt-Benckiser and Dannon.